© 2018 by MaryJo Kurtz

Contact me. Let's work together to tell your story. 

Award-winning brand storyteller and multi-media journalist. I manage and mentor teams to tell the best story possible and deliver it in the most effective and efficient ways. I am positive and passionate and extremely grateful, and I love sharing that energy with the team. 

I am skilled at digital and traditional marketing campaigns, SEO optimization and website design, lead generation workflows, Hubspot and Hootsuite platforms, social media branding strategy, and content creation. 

 

You have a story to tell. A strong content strategy will put you in control of your message and get it in front of the people you want to reach.

 

Telling your story is what I do.

 

  • Marketing campaigns

  • Lead generation workflows

  • Content marketing 

  • Search optimization

  • Social media strategy

  • Email marketing

  • Traditional and digital advertising

  • Graphic design

  • Photography

  • Video scripts

  • Website and landing page design

  • Hubspot and Hootsuite CMS strategy

 

Mine is the tale of a media guru with a passion for storytelling.

 

Radio and Television

I stepped out of college and into the rock radio world as a disc jockey with a top-rated rock radio show in Pennsylvania. That lead to a brief stint hosting a music video television show in Boston, and writing and producing artist documentaries. It's where I found my passion for telling stories.

Journalism 

I left the rock industry to become a television news journalist and main anchor for an NBC affiliate in Virginia. Live reporting, breaking news, and show production were priorities. Among my favorite achievements was earning an Associated Press nomination for a series of reports from Wonju, South Korea. 

 

Magazine Production

I moved into the world of publishing as the original editor of Today’s Parent. This new magazine would eventually grow to become Massachusetts' premier parenting publication now known as Bay State Parent. The editorial we created was timely and useful, covering topics including health, finance, psychology, education and family life. Our events calendar grew to be a must-have for area families and a must-list for nonprofit organizations and local businesses. A lot of sweat and passion went into the project, and it was rewarding to learn how impactful our work was in enriching family life in Massachusetts.

 

Web Broadcasting

In 2010, as media was quickly moving its priorities to the internet, I joined the original AOL-Huffington Post Patch project where I became the website editor of Westborough Patch. It was a rewarding experience to build a local and regional news website for MetroWest Boston. Patch was in its infancy, and AOL was wholeheartedly backing this notable effort to dominate the online local news arena. During my time as editor and reporter, Westborough Patch quickly grew to become one of the top Patch properties and maintained its position as a star performer (ratio of UVs per population) in the company (which, at the time, numbered over 950 websites). My car became a mobile production studio, I became fluent in police and fire scanner-ese, living for the thrill of breaking news. 

Online and Print Publication

In 2013, I returned as Editor in Chief for the Bay State Parent Media Group. Owner Kirk Davis brought me back to rebuild, design and populate the website; expand the print magazine into Western Massachusetts with a second monthly edition; increase social media presence; and double the newsletter distribution and readership. During this time, with a talented team of co-workers, website readership increased over 300%! In addition, our Western Mass edition reached distribution of 25,000 copies, and our social media coverage more than doubled. It was a personal thrill to be at the helm for this new chapter in the history of this now popular publication.

Content Marketing

Today, I am employed as the Assistant Vice President of Marketing and Communications for Hanscom Federal Credit Union, a not-for-profit financial institution. I promoted to this position in October 2018, after serving four years as Director of Communications. With $1.4 billion in assets, Hanscom FCU is one of the largest credit unions in New England.

While at Hanscom FCU, I helped to build a content marketing team. Together, we created a content marketing platform to include one of the most extensive financial education libraries in the credit union industry. Our resources include the popular MoneyWisdom blog platform, guides, newsletters, social media posts, and email outreach.

 

With strong corporate outreach, I was able to help Hanscom FCU achieve "Best Credit Union in the U.S." in 2018 and 2019 by Kiplinger's Personal Finance magazine. 

Brand Storytelling

Throughout my time in the media industry, I have maintained my own business via this website, specializing in content production. In all, I've worked with over 100 publications and companies. These include technology enterprise, social media marketing firms, nonprofits and publications.

I am fortunate to do what I do for a living because I love my work. If you, your company, your organization or community are working to spread your message, contact me at kurtz.maryjo@gmail.com. Together, we can create the best plan to engage your customers and your followers.

 

Telling your story is what I do.

 

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

  • WCVB-TV 5, ABC-affiliate, remote reporter for "The Good Day Show," Boston

  • WSLS-TV 10, NBC-affiliate, news anchor and reporter, Roanoke, Virginia

  • WTPA-FM 104, progressive/album rock radio disc jockey, Harrisburg, Pennsylvania

  • WVJV-TV 66, music video show host , Boston

  • WYCR-FM 98, top 40 disc jockey, Hanover, Pennsylvania

  • Alcatel-Lucent.com

  • All About Families, Berks and Lebanon Counties, Pennsylvania

  • All About Kids, Cincinnati, Ohio

  • Around and About Pittsburgh, Pittsburgh, Pennsylvania

  • Atlanta Parent, Atlanta, Georgia

  • Bay State Parent, Massachusetts  

  • Big Apple Parent, New York City, New York

  • Catholic Digest

  • CatholicDigest.com

  • Capital District Parent, Albany, New York

  • Carolina Parent, Raleigh and Durham, North Carolina

  • Chesapeake Family, Annapolis, Maryland

  • Cincinnati Family, Cincinnati, Ohio

  • Cleveland/Akron Family, Ohio

  • The Community Advocate, Westborough, Massachusetts

  • Connecticut Parent

  • County Kids, New Haven and Central Connecticut

  • CPTech.com

  • Crystal Coast Parent, North Carolina 

  • Eastern Carolina Parent, North Carolina

  • eHow.com  

  • Families on-the-go Magazine, Clearwater/Tampa Bay/St. Petersburg, Florida

  • Family Living Magazine, Sarasota, Florida

  • Family Magazine, Miami/Fort Lauderdale, Florida

  • Family Ties Magazine, LaPorte, Indiana

  • Family Time Magazine, Frankfort, Illinois

  • Forsyth Family, Winston-Salem, North Carolina

  • Fort Bend Parent, Houston, Texas

  • Fort Lauderdale Family

  • Framingham Patch, Massachusetts  

  • Frederick's Child, Mt. Airy, Maryland

  • Garden State Kids, New Jersey

  • Genesee Valley Parent, Rochester, New York

  • Grafton Patch, Massachusetts

  • Growing Up in Santa Cruz, Santa Cruz, California

  • Hanscom Federal Credit Union, Massachusetts

  • Holliston Patch, Massachusetts

  • Hopkinton Patch, Massachusetts 

  • Houston Family, Houston, Texas

  • Hudson Valley Parent, Eastern New York

  • Indy’s Child, Indianapolis, Indiana

  • Inland Empire Family, San Bernadino and surrounding areas, California

  • Kansas City Parent, Kansas City, Kansas

  • Kansas City Parent Online

  • Katy Parent, Houston, Texas

  • Kids Life, Tuscaloosa, Alabama

  • Kids VT, Vermont

  • Kyria.com

  • Leominster Champion, Leominster, Massachusetts

  • Lowcountry Parent, Charleston, South Carolina

  • Mahoning Valley Parent, Youngstown, Ohio

  • Marlborough Patch, Massachusetts 

  • MarriagePartnership.com  

  • Memphis Parent, Memphis, Tennessee

  • Metro Baby, Detroit, Michigan

  • Metro Family Magazine Online, Oklahoma  

  • Metro Kids, Philadelphia, Pennsylvania

  • Metro Parent, Detroit, Michigan

  • Metroparent Magazine, Milwaukee, Wisconsin

  • Miami Family

  • MicroStrategy.com

  • Milford Patch, Massachusetts 

  • Montana Parent 

  • Nashville Parent, Nashville, Tennessee

  • Natick Patch, Massachusetts

  • Neapolitan Family, Naples/Ft. Myers/Cape Coral, Florida

  • Northborough Patch, Massachusetts 

  • Nowspeed Social Media Marketing (social media, website text, corporate blogs for various worldwide clients)

  • OC Family, Orange County, California

  • Omaha Family, Omaha, Nebraska

  • Out and About 2010, San Diego, California

  • Paducah Parenting & Family Magazine, Paducah, Kentucky

  • Parent Guide News, New York City, New York 

  • Parent:Wise Austin, Austin, Texas

  • Parenting Place's Family Connection, Boulder, Colorado

  • Parents' Monthly, Sacramento, California

  • Parents Press, San Francisco, California

  • Pittsburgh Parent, Pittsburgh, Pennsylvania

  • Portland Family, Portland, Oregon

  • Queens Parent, New York City, New York

  • Rochester Woman, Rochester, New York

  • San Diego Family, San Diego, California

  • Shrewsbury Patch, Massachusetts

  • Space City Parent, Houston, Texas

  • Space Coast Parent, Central Florida

  • The Hands-On Parent, Jefferson City, Missouri

  • The Learning Channel, host of "Math TV," produced by Chedd-Angier Production Company, Boston

  • Today’s Parent of Massachusetts, Central Massachusetts

  • Utah Family

  • Washington Families, Washington, D.C.

  • Washington Parent, Washington, D.C.

  • West Virginia Family Magazine

  • Westborough Patch, Massachusetts

  • Western New York Family, Buffalo/Niagara, New York

  • Western New York Family Online

  • Wilmington Parent, Wilmington, North Carolina  

"I've been working with MaryJo for the past year or so and she has been fantastic. She is able to take fairly technical information about our enterprise software and make it much more approachable and digestible for casual business people. We have used MaryJo for blog posts, white papers, and other social media content and we've had great results with all of them."
- Michael Finn, MicroStrategy
"MaryJo has been one of the most valuable editors I have had in my career, and I feel that I am a better journalist from having had her guidance. She shared her knowledge and experience easily, but what was the most valuable was her complementary collection of attributes — she is professional yet personable, available yet trusting, respectful yet undeniably worthy of respect. In difficult moments of writers' block, she always had the right piece of advice to get me back on track — being honest and direct without being critical."
- Amanda Roberge, LinkedIn
"[MaryJo] is a strong, organized writer, an excellent gatherer of information and among the best relationship-building reporters I’ve ever met. Months after MaryJo left our company, I’ve continued to hear from readers who praise her for the mark she has left on Westborough. MaryJo is organized, diligent and settles for nothing less than the best."
 
- Danielle Horn, LinkedIn

"This ... success is a reflection of the time, effort, energy, and probably love that you put into this endeavor. To that extent you make your own point about the dynamic and incredible people in this community. One of them is looking at you in your mirror every day. Thanks for all you have done, and best of success in what you will be doing."

- James Hatherley, Massachusetts

"In a very short time, you’ve made a very big impact…your writing skills, passion and knowledge have already become a great asset to us and we’re looking forward to a very productive relationship."

- Dave Bagdon, Publisher

04

05

 
 

A

Awards

 

 

 

First Place, Market Segment Content

Marketing Association of Credit Unions, May 2018

The 20-Something’s Guide to Savvy Credit Card Ownership was recognized nationally for its well-targeted, well-written campaign. What made this campaign interesting for me is that I was challenged to find a new way to write about credit cards. This guide, a free download from Hanscom FCU’s website, educates young adults – many either new or leery of credit cards – how a credit card can be integrated into a strong financial plan and be used to strengthen a credit score. Included in this campaign is a guide, an email lead-generation workflow, and a series of promotional posts.

 

Diamond Award, Video

Credit Union National Association (CUNA), March 2016

"Hanscom FCU Credit Score and Review

I affectionately refer to this as the "When Sally Met Hanscom" video. I wrote the script for this animation. From the CUNA website: "The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing."

 

First Place, Human Interest Feature Story

New England Newspaper and Press Association, February 2015

"What Makes Joey Tic?" [baystateparent Magazine, February 2014] 

This personal essay discusses the stress, determination, and ultimate happy outcome as my family worked to find the cause of my son's early childhood tics. I am touched by the dozens of readers around the country who reached out to me after this piece was published to share their parenting stories as they, too, struggled with a mystifying developmental issue. 

 

Gold Award, Service Feature Story

Parenting Media Association, February 2015

"A Loss for Words: Many Young Readers Slowed by Dyslexia" [baystateparent Magazine, October 2014]

As part of baystateparent's Special Needs issue, this piece discusses the challenges of raising a child with dyslexia as well as offering resources to assist families. From the judges: "The reader gets an inside look into a complex issue. The author does a good job of providing expert opinion and first hand experiences of parents currently dealing wth the issue. The story is also well written and easy to follow."

 

Gold Award, Special Section within a Publication, MaryJo Kurtz, Editor

Parenting Media Association, February 2015

"Special Needs" [baystateparent Magazine, October 2014]

From the judges: "Topics covered here have currency for parents and others whose lives intersect special-needs children. A good example is the relocation of Asperger’s syndrome on the autism spectrum; another is a new effort to train caregivers as education advocates for foster children."

 

Silver Award, News Feature

Parenting Media Association, February 2015

"Just Don't Hit Send" [baystateparent Magazine, May 2014]

From the judges:  "The proliferation of cell phones among the nation’s young people presents a set of challenges parents have never before had to deal with. 'Sexting' is among the more serious and vexing of those problems but one we must discuss with our children. This article shows us how to do it."

 

Silver Award, Special Section within a Publication, MaryJo Kurtz, Editor

Parenting Media Association, February 2015

"Think Big" [baystateparent Magazine, January 2014]

From the judges: "This section covers a lot of ground with stories that emphasize real parents juggling college and other challenges, as well as practical guides to educational resources. Articles are easy to scan, and information seems well suited to a wide, diverse audience."

 

Silver Award, Personal Essay

Parenting Media Association, February 2015

"What Makes Joey Tic?" [baystateparent Magazine, February 2014]

From the judges: "A mother’s journey toward understanding her son's unusual behaviors demonstrates how trust, dedication and hope can unearth the answers. Although not every journey has a happy ending, this one does, and the beautifully crafted details that carry us through her journey are memorable."

 

Bronze Award, Profile Feature Story

Parenting Media Association, February 2015

"A Future for Tucker" [baystateparent Magazine, May 2014]

From the judges:  "Many stories have been written about the pain of having a child with Down Syndrome. What makes this story unusual is the realistic hope that there is for this child. On a deeper level, it is the story of parents who love their child unconditionally and have encouraged him to forge a life for himself. Their success and their son’s optimism leave a warm and hopeful feeling." 

 

Bronze Award, Overall Writing, baystateparent Magazine, MaryJo Kurtz, Editor

Parenting Media Association, February 2015

From the judges:  "Content of this sort lends itself to first-person storytelling, and baystateparent readers are treated to excellent examples of the genre."

 

Gold Award, Best Essay

Magazine Association of the Southeast, 2010

"A Lesson About Race" [Atlanta Parent, 2009]

From the judges: "How do you talk about a topic as huge as race? MaryJo Kurtz shows us how a first-person essay that is ostensibly about a wholly different topic — a mother’s understandable anxiety about taking her small son for a blood test — can address far broader topics. Kurtz lets her four-year-old boy do much of the talking and it is largely through him and his observations that we learn something profound about the meaning of race. This is a poignant and engaging look at the topic and the author deserves credit for remaining genuinely modest."